Wednesday, April 08, 2009

Didn't see that coming

There are certain names that tend to be associated with certain activities. Comic books mine this for stories all the time. Need proof? Look no further than Lex Luthor, who shares a name and desire for power with Alexander the Great. That alone is a fairly convincing argument towards the power of names.

Which is why, when you run a business, coming up with a name is a critical step. A good name can help make your business successful. A bad one could be putting a curse of sorts onto yourself, and keep you from ever breaking even on the endeavor.

Even when you pick a good name, it might be a good idea to brush up on your history, just in case. It might have helped a restaurant named "Al Capone" not get in trouble for tax evasion.

Listen, we get that the name had a good ring to it. We also totally understand the desire to try and establish yourself. But when you name yourself after one of the greatest criminals of all time, and one that got caught because he was being dodgy on his own taxes, it might be a good idea to make sure that you're taking care of your own. After all, the opportunity for irony alone might be enough to get the IRS to look at you a little more closely.

Heck, we don't even suggest letting women named Bonnie date men named Clyde. We strongly encourage people with the last name Borden to avoid calling a daughter Elizabeth. And it probably isn't a good idea for anyone named Hitler to suggest camping.

Just to be safe, we also encourage people to avoid the name Keanu. Sometimes it's better to be safe.

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